Build loyalty to grow

Acqua & Sapone is the largest Italian chain in the beauty and hygiene sector. With a network of almost 800 stores throughout the country, it is a constantly growing brand.

In line with its attitude to improvement, Acqua & Sapone has chosen Sidea Group to develop a loyalty strategy in the retail sector. The goal is to understand customer behavior, involve them in the purchasing process and build lasting relationships.

Putting customers at the center is a fundamental choice for every company. It is even more so in a competitive and aggressive sector such as large-scale retail trade. Thanks to the synergy between CRM, customer based marketing and data intelligence, we have supported Acqua & Sapone in a transformation process that optimizes the customer experience and brings customers closer.

To do this, we have structured an omnichannel strategy based on an innovative loyalty plan that allows customers to enjoy integrated experiences, moving from online to physical stores in a seamless and rewarding way.

The loyalty program allows users to obtain exclusive benefits on products, and Acqua & Sapone to understand consumer habits. In this way, thanks to data analysis, it is possible to segment customers and interact with them in a coherent way, offering discounts, promotions and subscription purchases.

With Sidea Group, Acqua & Sapone is even closer to its customers, and aligns itself with one of the most important principles of customer experience: reaching the right customer, at the right time, and with the right message (and opportunity).