Collistar is one of the most famous Italian companies in the cosmetics and beauty sectors; founded in Milan in 1982, it bases its production on innovation and continuous scientific research, to always guarantee the highest quality.
Among the most purchased brands in Italy, Collistar has chosen Sidea Group for an important analysis work aimed at improving the performance of its e-commerce.
Sidea Group has carried out a structured analysis to extract all the potential of the data and turn them into objects capable of producing real value for the company. The data was enriched, an RFM segmentation was carried out, the Boston Consulting matrix was used; customer and product KPIs were also developed, accompanied by the geographical segmentation of the customer itself and a market-basket analysis. Through these actions, Collistar was finally able to gain an in-depth understanding of its customer base, and identify the best product bundling to implement important campaigns, such as the one for Valentine’s Day.