{"id":8383,"date":"2024-11-20T12:22:52","date_gmt":"2024-11-20T11:22:52","guid":{"rendered":"https:\/\/new-sideagroup-com.production.sidea.space\/insights\/focus-on\/customer-lifetime-value-perche-e-importante-per-la-tua-azienda\/"},"modified":"2025-06-20T14:47:59","modified_gmt":"2025-06-20T12:47:59","slug":"customer-lifetime-value-perche-e-importante-per-la-tua-azienda","status":"publish","type":"focus-on","link":"https:\/\/sideagroup.com\/en\/insights\/focus-on\/customer-lifetime-value-perche-e-importante-per-la-tua-azienda\/","title":{"rendered":"Customer Lifetime Value: why it is important for your company"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>There is a marketing principle that everyone knows: it is much easier and cheaper to generate revenue from existing customers than to acquire new ones. On the other hand, many ignore the fact that regular customers differ according to Customer Lifetime Value.<\/p>\n","protected":false},"featured_media":7167,"parent":0,"menu_order":0,"template":"","class_list":["post-8383","focus-on","type-focus-on","status-publish","has-post-thumbnail","hentry","industries-retail-and-consumers-goods","solutions-experience"],"acf":[],"_links":{"self":[{"href":"https:\/\/sideagroup.com\/en\/wp-json\/wp\/v2\/focus-on\/8383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sideagroup.com\/en\/wp-json\/wp\/v2\/focus-on"}],"about":[{"href":"https:\/\/sideagroup.com\/en\/wp-json\/wp\/v2\/types\/focus-on"}],"version-history":[{"count":1,"href":"https:\/\/sideagroup.com\/en\/wp-json\/wp\/v2\/focus-on\/8383\/revisions"}],"predecessor-version":[{"id":8385,"href":"https:\/\/sideagroup.com\/en\/wp-json\/wp\/v2\/focus-on\/8383\/revisions\/8385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sideagroup.com\/en\/wp-json\/wp\/v2\/media\/7167"}],"wp:attachment":[{"href":"https:\/\/sideagroup.com\/en\/wp-json\/wp\/v2\/media?parent=8383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}