Google partner

Sidea Group is confirmed as Google Premier Partner 2022, ranked in the top 3% of the best Google agencies. 

This assessment is based on three main parameters: managed campaign performance, expenditures managed on behalf of its customers and the certifications obtained by the company’s collaborators. An important recognition of the daily commitment to manage our customers’ budgets and goals.

Our performance marketing team considers Google Ads one of the most valuable tools to support our partners’ business, both in the B2B and B2C sectors, for direct sales activities or for supporting brand awareness.

As always, we guarantee professional and constantly updated support for all our customers.

Thanks to the Google Premier Partner program we receive:

• specific update programs

• early access to exclusive resources and future work tools

• a privileged communication channel with Google

Sidea Group includes a team of consultants and professionals certified by Google with vertical expertise on the tools offered by the platform. The team always focuses on success and customer performance optimisation.

New products are always approached by an audit to verify the status of Google Ads accounts and optimise them with respect to the declared goals. Next comes strategic business planning, involving consultants specialised in search, display, product listing and video advertising, according to project needs.

The performance team, assisted by the technical team, then proceeds to the implementation or review of on-site activity monitoring systems to correctly track user activities.  

Google Ads is certainly the e-commerce ally par excellence. It helps the business to oversee the customer journey and offers a full range of tools to intercept the customer in the more or less active product search phases.

Generally, we analyse the positioning of e-commerce in the competitors’ landscape and define the best strategy for the catalogue offered, comparing campaign KPIs with business ones.

Google Ads is also the fastest tool to generate new customers in the B2B landscape, intercepting customer needs and proposing services or solutions to their problems. This process can take place at a national or hyper-localised level, with strategies dedicated to businesses that have a particularly narrow scope of action.