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Obiettivo
Increase brand awareness and increase the number of students enrolled in LUM University and the LUM School of Management.
Aree di intervento
Azioni
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Business analysis
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Content strategy/design
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Conversion rate optimization
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CX strategy and content design
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Web analysis
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Website UX and UI, digital advertising and marketing automation to improve the digital presence of LUM and the user experience.
To optimise the recruitment process: implementation of Salesforce CRM to manage the flow of information requested on-line and off-line by potential students and to allow LUM to accurately monitor the efficiency and effectiveness of its processes.
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Data-driven marketing
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Digital marketing
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Performance marketing
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Sales and leads generation
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CRM implementation