Con Sidea Beauty

Ethos Profumerie

A website, a marketing automation project, but not only: an entire area reserved for members of the largest Italian network of perfumeries; a personalised CRM to digitise processes.

Segmento 1 - Dettaglio case

Obiettivo

Creation of a web portal that included a space dedicated to perfumery members of the Ethos Perfumerie consortium, with the aim of digitising processes and monitoring sales, growth and results of individual points of sale.

Aree di intervento

Azioni

  • Business analysis

  • Content strategy/design

  • CX strategy and content design

  • Sales and leads generation

  • System integration

  • Implementation of CRM, marketing automation tools, and the business intelligence system.

    Integration of the tools with individual POS checkout systems.

    Development of the web portal and the reserved area customised to the needs of the Ethos Perfumerie network.

  • CRM implementation

  • Salesforce marketing cloud

  • Creazione di un gestionale custom

Milan

Milan Spaces Gae Aulenti / Piazza Gae Aulenti 1

Bari

Via Junipero Serra, 19