Con Sidea Beauty

Ditano

The role of customer care in the success of Ditano's e-commerce

Segmento 1 - Dettaglio case

Obiettivo

Adapting the customer service tool to the digital evolution initiated by Ditano with Sidea Group.

Aree di intervento

Azioni

  • Data-driven marketing

  • Digital marketing

  • CRM implementation

  • Customer care process

  • Selligent marketing cloud

  • Marketing intelligence

  • Marketing automation

  • Performance marketing

  • The Ditano website, which has become one of the top Italian players in the beauty and perfumery sector, continues its path of digital evolution with Sidea Group through the integration of e-commerce with Salesforce CRM, to create organised and structured digital shopping experiences: in a word, intelligent.

    To support e-commerce activities, we developed a digital advertising and marketing automation plan. The goal is to increase traffic on the site and create increasingly personalised relationships with users. The integration of classic “customer service” with the CRM makes the service path consistent with the rest of the flow management to and from users, making the user experience uniformly easy and seamless.
    Digital evolution continues: it’s time for data intelligence. With the help of AI and Salesforce, data is transformed into valuable information to understand customer choices and optimise business processes.

    Thanks to this work consisting of digitization of sales processes, marketing, and internal management and of customer relations, in 2020, the Ditano platform won the Netcomm Award as the best beauty e-commerce, in the CRM and customer service category.

Milan

Milan Spaces Gae Aulenti / Piazza Gae Aulenti 1

Bari

Via Junipero Serra, 19