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Obiettivo
Implement digital transformation involving all business processes, starting with a customer-oriented e-commerce.
Aree di intervento
Azioni
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Business analysis
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E-commerce platform design
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System integration
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CX strategy and content design
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Content strategy/design
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Conversion rate optimization
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Web analysis
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Ditano is among the first Italian e-commerce in the beauty world. With a vast assortment of products and more than 150,000 customers, it is now a real benchmark in the sector.
In 2015, the small Apulian perfumery decided to focus on on-line sales, choosing Sidea Group as a strategic and technological partner for the entire digital transformation process.
Thus, we developed the e-commerce platform that immediately stands out for its customer-oriented approach.The key word is omni-channel: the platform collects the synergy of the work of all channels and devices, to make the purchasing process seamless. The results soon followed: conversion rates grew by 50% and turnover increased 20-fold. Ditano has become an absolute leader of the digital market.
The Netcomm Award 2020 as the best beauty e-commerce, in the CRM and customer service category is the seal of 10 years of evolution and continuous growth.
Today, Sidea Group and Ditano are committed to another challenge: improving e-commerce performance with the data platform and integrating the user experience with other touch points, in order to improve customer service work and strengthen up-selling and cross-selling.